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Children’s Multivitamin Ingredient Review  
Currently products endorsed by cartoon characters dominate children’s multivitamin offerings. They are typically in the form of hard chewable tablets (abrasive to young teeth) or sticky gelatin animal chewies, which to a young child signals that candy is healthy. In addition, most contain artificial colors and flavors. Dr. Sears Family Approved takes healthier-for-you products that parents can trust and children will love to a new level with “Little Champions”.

Little Champions is the first and only pediatrician-designed children’s multivitamin to utilize “Natural Fruit-Based Soft Chew Technology” without use of artificial colors or flavors. Each non-abrasive, non-gelatin soft chew is bursting with natural tart fruit flavor that appeals to every child and enriched with the right balance of essential vitamins and minerals a growing child needs at levels as set forth by the Institute of Medicine. When it comes to their child’s health, who will a parent trust more – a cartoon character or America’s Family of Pediatricians?

Little Champions Soft Chew

Top Selling Chewable Tablet

Top Selling Gelatin  Animal Chewie

Apple Fiber

Sorbitol (sugar alcohol)

Glucose Syrup (simple sugar)

Apple Powder

Dicalcium Phosphate

Sucrose (simple table sugar)

Pear Powder

Magnesium Phosphate

Gelatin (animal based)

Apple Concentrate

Choline Bitartrate

Citric Acid

Evaporated Cane Juice

Sodium Ascorbate

Ascorbic Acid

Maltodextrin

Ferrous Fumarate

Maltodextrin

Calcium Citrate

Gelatin (animal based)

Vitamin E Acetate

Magnesium Phosphate

Natural & Artificial Flavors

Vegetable Oil

Soy Lecithin

Pregelatinized Starch

Carnuba Wax

Sunflower Oil

Vitamin E Acetate

Bees Wax

Vitamin C (as ascorbic acid)

Stearic Acid

Calcium Pantothenate

Glycerine

Carrageenan

Zinc Sulfate

Tri Zinc Citrate

Hydrogenated Vegetable Oil (bad fat)

Artificial Flavors

Carrageenan

Magnesium Stearate

Pyridoxine Hydrochloride

Citric Acid

Zinc Oxide

Vitamin A Acetate

Malic Acid

Niacinamide

FD&C #40 (man made)

Natural Color (fruit and veggie)

D-calcium Pantothenate

Folic Acid

Natural Flavors (mixed berry)

FD&C Red #40 Aluminum Lake (man made)

Biotin

Vitamin E (as natural d-alpha tocopheryl acetate)

FD&C Yellow #6 Aluminum Lake (man made)

FD&C Yellow #6 (man made)

Vitamin A (as natural beta carotene)

Xylitol

Potassium Iodide

Vitamin B3 (as inositol nicotinate)

Aspartame

Choline Bitartrate

Vitamin B5 (as d-calcium pantothenate)

FD&C Blue #2 Lake (man made)

Inositol

Vitamin B6 (as pyridoxine hydrochloride)

Cupric Oxide

Vitamin D3 (as cholecalciferol)

Vitamin B2 (as thiamine hydrochloride)

Pyridoxine Hydrochloride

Vitamin B12

Selenium Chelate

Sucrose (simple table sugar)

FD&C Blue #1 (man made)

Folic Acid

Riboflavin

Fish Gelatin

Potassium Iodide

Thiamine Mononitrate

Wheat

Biotin

Vitamin A Acetate

 

Vitamin D3 (as cholecalciferol)

Beta Carotene

 

Vitamin B12 (as methylcobalamin)

Monoammonium Glycyrrhiznate

 

 

Folic Acid

 

 

Soybean Oil

 

 

Potassium Iodide

 

 

Butylated Hydroxytoluene

 

 

Biotin

 

 

Vitamin D

 

 

Magnesium Oxide

 

 

Vitamin B12

 

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